Article Tips: Do You Need Article Marketing?
It’s a common question for anyone who is considering article marketing. Do you need article marketing? As a fulltime freelance writer, I didn’t think that I did. But after years of writing articles for my clients’ article marketing plans, I came across an idea. What if I wrote articles to market myself?
I had a website with a full portfolio, samples of my writing, resume and more. What if I used article marketing both to drive traffic to this site and also to show samples of my writing potential? What better way to show my clients that I am experience in article marketing than with my own successful marketing plan!
This turned out to be a fantastic plan for me and I also discovered how to repurpose much of my content so that I get more for my time spent writing. In my line of work, time is money and I don’t want to waste a single minute. I learned to get more articles out in shorter periods of time and it paid off in a big way.
The most important thing to know about article marketing today is that since everyone is doing it, you now have to scale your article marketing plan to meet the competition. Gone are the days when 5 to 10 articles would get you somewhere. In fact today, you’d be hard pressed to get noticed with fewer than 100 articles. Bulk is going to pay off big here but not at the expense of quality.
This means don’t run out to some content mill or attempt to spin PLR content and submit it as your own for article marketing. This isn’t going to get you anywhere. Not only are the reputation article directories starting to reject spun content, it also reflects poorly on you and your associated company.
If you really can’t write the articles yourself then you might consider hiring an experienced ghostwriter or copywriter who can help you take your ideas and knowledge and turn it into highly qualified articles for your campaign. Just be sure to choose your writer carefully and always double check their content for spelling, grammar and plagiarism.
If you have any type of business online, sell a product or service or want to drive more traffic to your website or blog, article marketing may be the perfect choice for you. Now that you know more about how it’s done, you can get starting writing your great marketing articles today. It’s that easy!