Google Joins The CPA Crowd

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Google Joins The CPA Crowd

Google Joins The CPA Crowd

Google just recently announced that they will be beta testing a Cost-Per-Action Adwords feature soon. This feature will allow advertisers to only pay for advertising once a sale is made and/or a lead is generated, just like a CPA affiliate program.

According to the details Google has released, the Google Adwords CPA program will work just like most affiliate programs, but will run on the Google Adsense content network. Google will not display the CPA ads on its search network.

How/where/when will the ads be displayed? Google says that “publishers in the Google content network can choose to place your ads on their website”. If the CPA ads work like other Google Adwords though, the system will automatically select and display the most lucrative ads to display on a website. This would mean that it will be very, very important that advertisers make their offer as lucrative as possible. It remains to be seen though, how much manual control advertisers will have in selecting ads.

By combining their massive advertiser base, their content network, and the Adwords infrastructure, Google may very well have set themselves up to be the new leader in the affiliate marketing field. We’ll just have to wait and see!…

Three Reasons You Need to Be on Google+

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Three Reasons You Need to Be on Google+

Three Reasons You Need to Be on Google+

Another new social media platform? Google+ has actually been around for years, but it’s just now picking up steam among mainstream web surfers. Previously considered nothing more than an avatar for your Google Chats, Google+ is becoming a big player in social media in its own right. It’s what LinkedIn wants to be: An authoritative, easy source to help browsers see if what they’re reading has merit.

The good news about Google+ is it only takes a few minutes to complete a profile. There’s only one photo, you don’t feel obligated to list your favorite movies and there aren’t friend lists to compete with. Instead, you can create “Circles” or simply follow whoever you’d like. However, as a professional, there are a few key reasons why you need to get on Google+ today.

Get Your Author Rank

Author Rank helps web surfers automatically pick out highlighted authors and lets them know these writers have web merit. For example, if a person wants to know more about Google SEO, they’ll discover a featured author who’s blogged about this topic. It comes complete with a Google+ profile picture, so a face is instantly matched with a name.

In the world of monetized blogging, this is a great feature. It makes an author stand out and builds his or her reputation, and it’s a great tool for sites who invest in quality writers.

Get Featured Results

Once a writer or expert starts making a name online, they’ll get featured at the top of search engine results. This is like an SEO shortcut, and you may have seen some Google+ profiles pop up on the upper right-hand side of Google search results.

Google is Already Your Professional Handle

In the era of freelancers, telecommuting and working from wherever, more people are depending on Google as their go-to source for everything from cloud storage to business email. That’s why it’s so important to use Google+ for the business-social side of things.

You can get your Google+ profile up in less than two minutes, so start today. Otherwise, you’re missing out on a great marketing opportunity.…

Caught on Haight Street with Google Street View

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Caught on Haight Street with Google Street View

Caught on Haight Street with Google Street View

There’s been a lot of controversial buzz about Google’s new street view feature and whether or not it’s an invasion of privacy. I’m not sure what I think about it, but I do know that it’s a lot of fun.

I decided to peep in on San Francisco and see what was going on the infamous Haight St. While taking a virtual walk, I found these two down near Buena Vista Park. Hey… what’s that in that dude’s hand?…

Google TV Ads

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Google TV Ads

Google TV Ads

As most now know Google is in the TV advertising game. All TV ads are running through Dish Network for now. The user interface for the TV advertising is consistently simple as the AdWords advertising.  Still the options we love with AdWords like day parting, budgeting, demographic targeting based on networks, programing etc. However all changes take effect the next day. Great tracking as we are accustomed to from using analytics data. For those of us that have used radio advertising they do have a Market Place for finding people to help us develop our TV Ads. With the Google TV Ads you can block and select the actual programing (show’s) you want and don’t want to show for.  I believe this is a great step in the right direction for the control and reporting that small to large business are looking for with TV. Obviously for the cost of creating ads and the actual air time it will be reserved for those companies that can maximize a relatively higher advertising budget with Google TV advertising. I look forward to hearing success stories using Google TV Ads. Noah @ LookToTheRight.comÂ
/How Businesses Can Best Use Google AdWords’ Local Extensions /

Small businesses often use paid search marketing as an advertising tool.  And often times, it does not go very well.  Dentists, lawyers, doctors, landscapers, and other service based small businesses that have a local footprint can use Google AdWords to gain online exposure. However, often times businesses don’t get the results they are looking for.  One item in the AdWords tool kit that can help generate leads for local businesses in search is the Google Local Extension.

Before I go into Local Extensions, let’s be sure that we have some basics down for businesses when using AdWords.  These are tenets that we use with any small business AdWords blog.  To review:

  1. Be sure you are only using the search network
  2. Have your Google Analytics account linked to your AdWords account to measure traffic
  3. Double check your geographic target and make sure you are advertising only in the local footprint you want exposure
  4. Be sure that your keyword selection is specific, and for very generalized terms you are using phrase or exact match terms to avoid any wasteful clicks

Once you’ve got that down, you can move on to extensions. To enable, go into your campaigns view within the AdWords interface.  Then go to the Ad Extensions tab.

From here – select Location Extensions from the drop down list of Extension options.

From here, you have two options.  You can either use your address from your linked Google Places account, or you can  use”Manually Entered Addresses”.  This is a helpful option in case you have multiple businesses and are testing some geo-targets.

Once this is in play you now will see this address appear within ad copy in certain query situations (note: you will not see the address extension show up in all ad displays). Having this extension show up in a query has several advantages:

  • It gives businesses another advantage in terms of taking up precious screen real estate within the top positions on search engine result pages.
  • It reinforces your business’s visibility in the local community.
  • Shows a phone number that allows searchers to immediately call and contact you.
  • Provides a link to Directions to your business – which can very beneficial for brick and mortar businesses that depend on Google for quick strike leads ranging from take out food to  Christmas tree  farms or even basement waterproofing

AdWords provides many good search advertising options for local businesses to generate leads, calls, and sales.  Using local extensions is one of many tools that can lead to success in pay per click marketing.…

“Get Money from Google” – Get a hard copy for FREE Shipped to You – Read More Below:

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“Get Money from Google” - Get a hard copy for FREE Shipped to You - Read More Below:

“Get Money from Google” - Get a hard copy for FREE Shipped to You - Read More Below:

I have a sealed brand new hard copy* of “Get Money from Google” waiting for one lucky reader.  Here’s the catch..

We are in the pre-launch phase of a new website www.seoforanaveragejoe.com.  You’ll either need to link to it from your website on a page that is cached in Google or better yet… write about it in your own blog with a link to the site.

One lucky reader will be chosen at random on March 1st (extended if less than 20 entries), all you have to do is email me David [at] Unlimitedwebsolutions [dot] com with either your site link or blog post to get your name entered also put “SEO JOE” in the subject.  That’s it!  Pretty Easy!  You’ll love “Get Money from Google.”…

Google Takes Social Media Seriously

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Google Takes Social Media Seriously

Google Takes Social Media Seriously

Social media and social networking just gained A LOT more importance. The next time you hop on Google and do a search, pay closer attention to the search results. When you do, you may notice that weaved into the search results are social media results from friends, family and other people you may be connected to out there in the blogosphere.

For instance, if you type in a search for “canoes” or any search term you choose, you may notice that someone has tweeted about it, written a blog or posted a video related to it. So, what does this mean for you? You may want to spend a little more time giving your YouTube, Facebook, Twitter, Flickr or other social media outlets a boost.

After all, you never know what may turn up in Google’s search results. Take a look at the video below for more information.…