Acrylic Abstract Painting Materials for Beginners

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8 Ways On How To Get The Most From This Abstract Painting Materials | Abstract Painting Materials | Painting tools, Painting tutorial abstract, Painting supplies

Think you need to take a class in order to learn acrylic abstract painting? You can begin acrylic abstract painting with no instruction and without spending a lot of money on class fees or on materials. All you need to begin acrylic abstract painting is the desire to have fun with color and texture and a willingness to lose control.

I started acrylic abstract painting four years ago. I needed another custom painting creative outlet, one that I didn’t take as seriously as writing. In high school art classes, I became convinced that watercolor was too hard to control and oil painting was just plain out of the question – too many steps involved, too expensive. I never got the chance to explore acrylic abstract painting.

Did you dabble in painting as a kid, then decide it was for those “naturally talented” people? Do you feel drawn to art supply stores, but become overwhelmed by all of the different materials and instruction books? If so, you too might find a haven in acrylic abstract painting.

I won’t give you a lot of rules or explanation about acrylic abstract painting. Rules are beside the point. The idea is simply to begin acrylic abstract painting and see what happens.

Art teachers may insist that you need Brush Style X, Y, and Z and Paint Brand Q to start acrylic abstract painting. My only guides as I browse art supply store aisles are my gut and my wallet.

Acrylic Abstract Painting: Canvas

When I create an abstract acrylic painting, I like to play at being a “real” painter, so I buy canvases. Generally, canvases come in three levels of quality: economy, studio, and gallery. For my abstract acrylic painting, studio quality suits me fine. You do get what you pay for, as with most products. Economy is usually stapled around the sides, and it tends to buckle (I’m pretty hard on my canvases). Gallery is sturdy, but far more expensive.

You may be perfectly happy creating an acrylic abstract painting from a “canvas panel” – a piece of cardboard with a primed canvas-like texture on one side. A canvas panel needs to be handled gently, but for under $10, you can buy a pack of five small panels or several larger panels. You can then start a series of acrylic abstract paintings for very little money.

Acrylic Abstract Painting: Colors

Paint also varies widely in price. If you’re just starting to explore acrylic abstract painting, your best bet is to buy a small pack of basic colors. I admit, I trembled as I selected my first Reeves Acrylic Colour Set, although it was under $9. Were those 12 tiny tubes really going to allow me to create my first acrylic abstract painting? At 0.4 fluid ounces per tube, I was amazed by how much color I got from them. When I create an acrylic abstract painting, I use gobs of paint, yet one set lasted through three nine-by-twelve-inch canvases. You can also buy sets of larger tubes which contain only white, black, blue, red and yellow paint. With this array, if you recall your kindergarten color wheel, you can create any color you wish.

Acrylic Abstract Painting: Brushes

This is where most of us freeze up – all those shapes, sizes, textures! Remember, acrylic abstract painting means fun, so make things easy on yourself. Look for the “bargain” brushes ($1 to $2 each) and grab a couple – one round, one flat, or whatever you’d like to experiment with. If you’re feeling adventurous about acrylic abstract painting, buy an economy pack of brushes. Yes, the bristles will fall out, sometimes becoming a part of the painting.

That’s all you need to start acrylic abstract painting. Ordinary household items – empty glass jars for water to rinse brushes, paper towels, layers of newspaper – will complete your set of materials. I did it for a total of just under $20 and so can you. The less you spend on materials for acrylic abstract painting, the more you’ll be able to lose control and just paint without fretting over the outcome. Let go and have fun!…

Take Your Business To The Next Level With Marketing Experts

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Take Your Business To The Next Level With Marketing Experts

Take Your Business To The Next Level With Marketing Experts

With more and more of the world’s population going online, the internet has totally transformed the way we all do business. Consumers are turning to internet searches to find the best or closest business for their needs, relying on social media and online customer reviews to make their choice. In order to remain a profitable company, your business has to meet these needs by increasing your presence online. Without a marketing degree, you may feel like you don’t have the digital savvy to properly support your business’ launch into the online world, but you don’t have to let your business flounder without an online presence. You can take your business to the next level by turning too tried and tested marketing experts who will help you embrace 2015 and get your business online.

Creating a successful online presence can be easy with the right help. An experienced marketing consultant will understand the importance of staying up-to-date with the always changing online climate, using only the most advanced and reliable tools to assess your current internet marketing situation and establish a new, more effective direction. They won’t be afraid to tell you which new fads to stay away from, instead only suggesting proven strategies that will get you results.

You may be familiar with the marketing success of social media websites like Facebook or Twitter. Having a profile on these websites can greatly increase your company’s traffic as people like and share your posts, and with the help from marketing experts, you’ll be able to transform these likes into dollar signs.

While these experts work to have online users follow and spread your company’s brand for you, they also employ lesser known techniques to ensure your business will be included in the top internet searches. With SEO tactics, experienced marketing consultants will use reliable research to determine the best keywords you should be using to link your blog and sites to popular web search engines. That way, when someone attempts to search online for a service you provide, your company’s website will consistently come out on top.

Getting started can be as easy checking out Themarketinggarage.ca/internet-marketing-consultant-toronto to see what strategies would best work for your company. While on their site, you can see just how successful their approach to internet marketing has been for other businesses—big and small. Don’t be left behind in the last century. Make sure you take advantage of all the tools 2015 has to offer, and get your brand online.…

Essential Marketing Skills for Small Business Owners

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Essential Marketing Skills for Small Business Owners

Essential Marketing Skills for Small Business Owners

The gap between small business and big business marketing is closing as the world gets smaller and smaller each day. Just a few years ago a small business had no means to reach the type of audience as a big business. Now the smallest business in the world can find a global market in no time flat. Using these three marketing skills, you can develop skills that will lead to great things for your business.

Learn Adaptability

Going with the flow has always been a major part of marketing, and it always will be. However, in 2013 and beyond, adaptability will be more crucial than ever. We live in a constantly changing world, one with a ton more opportunities than your marketing ancestors had to contend with. Just keeping up with the new technology can be a headache.

Your audience is in a constant state of flux, and they’ve always got something else going on in their lives. They’re buying new phones and tablets, they’re trying out new areas of town, and they’re trying out new things because a friend from high school recommended it on Facebook. If you’re not taking advantage of all these things you’re missing out on potential sales.

Coca-Cola started out going door-to-door selling the drink to shops and anyone else who wanted it. It worked in the 1800s, sure, but sticking to that plan didn’t make them a worldwide brand. Changing with the times did.

Learn how to make videos, even if it’s just with your built in web cam. Get on Pinterest and Instagram. Learn the right way to run a Facebook sweepstakes while staying on the right side of the law. All of these things are marketing skills unique to the here and now. Time to adapt!

Storytelling

The age of the faceless business is coming to an end (if it hasn’t already). If you don’t have at least some web presence then many consumers get suspicious. Furthermore, if that web presence doesn’t include something about the company’s story, it can also further ostracize customers.

Don’t take this the wrong way – if you don’t have a good product or solid business practices you’ll be called on it, no matter how good your story is. But if you’ve worked hard on starting up your company – saving pennies and learning your trade over the years – people want to know about it. They love hearing success stories and yours is interesting, Don’t go off the deep end with it – make it short, snappy, and fun to read. No matter how great your story is nobody wants to read a novel before they buy your wares.

Figure Out Why People Need What You’re Selling

A long time ago I worked for a company that sold entertainment items – books, movies, music, etc. My manager Dave told me the greatness of the store was “we don’t sell anything here anybody actually needs.” Unfortunately, they went out of business a few years later.

I liked Dave but he was dead wrong on this approach. Sure, in a Pavlov’s Hierarchy of Needs-sense nobody needed the latest Backstreet Boys single. In a different sense, though, they absolutely did. There are many stories of people rushing into the store looking for a song they just heard on the radio they “have to have, right now.” Sounds like need to me!

Don’t think of the items you sell as “want vs. need.” Assume your customers need everything you’re selling. It may not be food or water, but they need it nonetheless. You just have to figure out why so you can remind them of that fact every so often.…

AdWords Change In Ad Placement Formula Means More $$ for Us!

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AdWords Change In Ad Placement Formula Means More $$ for Us!

AdWords Change In Ad Placement Formula Means More $$ for Us!And by $$ I mean more ability for profit and possibly cost as well. Announced August 8th Google will be making “an improvement to the top ad placement formula.” This change is supposed to bring “increasing control for advertisers.” However this means that they will swing focus on “actual” CPC to maximum CPC. In the past your CPC/actual CPC has been a large factor of what those BELOW you have been bidding. This new formula means that “your ad’s eligibility to be promoted is no longer dependent on the bids of advertisers below you” but more so on how high your Max CPC is. Don’t worry Quality Score is still a big key to your CPC and Position. Although we may see more CPC’s near our maximum bids instead of where they are now. For several of my clients our CPC is always about 1/2 of our Max bid, and we place in the top 3 every time. From my understanding this could mean that what you put down as your max will be what you pay, or closer to. We will have to wait and see how this really affects things. For some of my clients it could mean a lot of cash in increased CPC, the need to use position preference, and closer monitoring day in and day out. They say “We anticipate that most of your ads will continue to perform as they have in the past.” But only time will tell on this change. It could be really cool at the same time. It may mean that some of my clients competitors with a little bit better quality score that have a lower max CPC we can now beat out in position. And that could mean a lot more cash in profits in the end. Please comment on any changes that you notice in your own campaigns. More feedback from other AdWords advertisers on the results of this change could help us all.
/Back to Basics: Search Engine Marketing 101 /

Without SEM, a website will never be seen as well as it would with SEM in place and if a site is not seen as much, it will not receive as much traffic as it may need to be successful. Without traffic, then there can be no sales. Without sales, a business cannot survive. It is a simple cycle that creates a complex problem. Fortunately, there is a simple solution to the problem, and it is called Search Engine Marketing. SEM is the one best way to promote a business’ website, products and services, because making sales is effectively the only way to increase their Return on Investment, keeping any business afloat.

What Types of SEM are Available?

Search Engine Marketing comes in various forms, and whether pay per click advertising, organic SEO, article marketing, or another method is used, the goal is usually the same; driving traffic to the site to increase sales and ROI. Other ways of strategic SEM include article content placement and article marketing using organic SEO techniques – a much better alternative to the pre-Panda techniques.

Understanding Page Rank: Using the proper SEM techniques, the search engines give a website a rank from one to 10, and from that ranking, the site placed on a search engine’s results page (SERP). This ranking on the SERP is determined based on a few important and strategic factors including the number of and popularity of keywords searched for appearing on the website, number and quality of links pointing to it, and relevant content appearing on the website in relation to the keyword searched, among other important factors.

Brand Awareness: Brand awareness is the art of getting people to remember your brand. This is crucial to Search Engine Marketing. If visitors do not know what a business is about, or what a business does, it is less likely that they will visit your website. To counteract this, many business owners pay for banner ads to appear at the top of target (similar) websites or pay services so that their sponsored listings appear on a search engine results page. Both these are ways of using targeted marketing techniques to raise awareness of the product or service offered at a business’ website.

Article Marketing: Article marketing is another of the most popular ways to get a website noticed. Writing an article based on targeted keywords that are relevant to the goods or services offered by a business and then submitting those articles to article directories, or having them published as guest blogs can help get any website noticed for a few reasons. First, the backlinks allowed in the articles lead to the website in question. If the quality of the site that the article appears on is good, then it can raise the page rank naturally so the content and the website become more visible.

While some people may believe that Search Engine Marketing is outdated, they are dead wrong because Search engine marketing will survive as long as search engines do. Going back to basics and using basic SEM techniques has specific advantages over using traditional advertising techniques as well. The relative cost to advertise is lower than if you were to use traditional advertising outlets. The more articles and backlinks a website has appearing on quality websites, the more effective a SEM campaign can be, and the more visible a site and business becomes.

The trick is to make the website visible within search engine results pages (SERPs), because if it is not, then it will not receive traffic, leading to lost sales. Search Engine Marketing helps a website become visible, ideally reaching the top spots of the first three pages – and preferably the first – if it is done right.…

5 Deadly Sins of Online Marketing

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5 Deadly Sins of Online Marketing

5 Deadly Sins of Online Marketing

Marketing a business online is probably one of the best ways to popularize your business and make it grow. If however, you think that online marketing is a total win-win situation, its time you take a reality check. Online marketing can go grievously wrong at certain times. Some of the most commonly prevailing sins of online marketing have been discussed below with their required repercussions:

Sin 1: Working without an on-site content strategy

In the online world, everything revolves around popularizing certain websites and leading audiences to those particular sites. Content of these websites can make or break your work strategy. If you have no content strategy in all, your rankings can be negatively impacted. If you’re not clear about yoru content strategy, you can also end up deviating the traffic away from your site.

Sin 2: Impatience

It requires patience and perseverance to attain results in case of online marketing. Impatience can lead to disastrous consequences, as you get no returns on your investment. Most strategies require a lot of time to impact your rankings and drive traffic. Give sufficient time to each strategy, and give it up only when you’ve observed the progress for a considerable period of time.

Sin 3: No mobile access

In today’s world, every technological development goes on to influence another development or strategy. In today’s heavily mobile-dependent world, depriving an audience of accessing the website through a smart phone is one of the biggest sins.

Sin 4: Confusion

No one likes to follow people who don’t know about their own destination. If you’re confused about your strategies, you’re committing an erroneous mistake. You need to be very clear about the work distribution, and devise a proper plan for the same. You must also be very clear about what you convey to your audiences. Having a confused attitude can especially hit you in case of business moves. If you don’t be clear about te location of your new office, and the time when you’ll be unavailable, you can lose out many clients and opportunities.

Sin 5: Black hat SEO

You may be really wrong in thinking that following some ‘Black Hat SEO techniques can do you any good. Even if you manage to get better rankings, you may lose out on traffic later on. You have a tendency of being caught out, and people can easily differentiate between what is genuine and what is not. There is also a risk of having your website suspended, and you also lose out the trust of your audiences.

Make it a point to devote time to online marketing, and prepare a proper plan for optimizing your site. It is better to study the impact and consequences of all your strategies carefully, before plunging to take up any decision.…

Advertising Gifts – A Traditional Marketing Method with a Modern Twist

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Advertising Gifts – A Traditional Marketing Method with a Modern Twist

Advertising Gifts – A Traditional Marketing Method with a Modern Twist

Let’s get one thing straight. Handing out advertising gifts to clients and potential customers is not outdated. It’s a traditional marketing method that’s leapt into the twenty-first century. And it’s simple yet effective charms are still enticing businesses looking to gain a competitive edge.

But what different types of product are now available? And how can they help market a company and foster brand awareness?

Well, all businesses are looking for items that guarantee usability while at the same time offering a marketing platform.

In other words, there’s no point handing out gifts that are of little use and will just get thrown away. With budgets tighter than ever it’s vital to ensure an investment in promotional goods pays off.

Gifts need to also provide a way that enables businesses promote their services.

This can work in any one of two ways:

  1. The Memorable Souvenir. OK, so you’re handing out tokens of appreciation at a trade event, conference or exhibition. They’re not branded and they bear little relation to what your company actually does. But that doesn’t have to matter. So long as the item is memorable the recipient will still have a physical and visual reminder of where it came from. And what your company is busy doing. After all, even a room full of CNC turners could do with a beach towel. And they’ll think of your business while splashing in the sea.
  2. A visibly branded item. Let’s go nuclear, as it were. Hit them with all you’ve got. Make sure your company logo and message is emblazoned prominently across your gift. Soon your business will be permanently etched in the minds of consumers. But you can still be ostentatious while remaining tasteful. And modern gifts are all about functionality as well as promotion.

Modern Solutions for Today’s Needs

That last point leads neatly on to a further examination of modern advertising gifts. What’s out there? And is it fit for purpose?

The latter obviously depends on what the need is. Touch-screen gloves enable iPod and iPhone owners to use their devices and keep their hands warm. No more having to constantly take gloves off just to send a text or make a call.

This example would certainly sit well in the ‘memorable souvenir’ category. The gloves might not have a logo or symbol on them. But they’ll be appreciated and get plenty of use. However, what about a solution that combines this kind of permanence with powerful branding opportunities? For example, creative manufacturers have devised earphone winder cards. As the name suggests they’re used for winding round earphones into special cut outs. Therefore, there are no more tangles, as one prominent shampoo marketing campaign once stated about its products. Furthermore, a printed surface area allows space for a motif, logo or message to be included. Not only are these cards useful they also display marketing savvy.

Advertising gifts need to make a statement. Whether they’re branded or not the items a business offers its clients should serve a purpose and be memorable. After all, they might only be small tokens of appreciation. But they’re showcasing a company and reflect its values.

Thankfully, innovators of the contemporary variety have stumbled upon a winning formula. This combines the functionality of useable products with visible branding opportunities. It’s a modern twist that’s boosting the fortunes of a traditional marketing method.…

Important Things to Know about Digital Marketing

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Important Things to Know about Digital Marketing

Important Things to Know about Digital Marketing

What is digital marketing? If you are planning to use it for your business, what are the basics you need to be aware of? You might be wondering what a local digital marketing in Cornwall company could do for your business. Here’s a concise summary of what you need to know about digital marketing.

  1. Digital marketing involves many things

There are many aspects to digital marketing, and you may know some of them as separate disciplines. Digital marketing is a catchall phrase that includes search engine optimisation, website design, paid search engine marketing, banner and text ads, affiliate marketing, mobile marketing, email marketing, content marketing, social media management, as well as SMS and in-app marketing. A company that claims to be an expert in digital marketing must be good at these marketing modes or methods.

  1. There is no one-size-fits-all solution

Digital marketing campaigns should be carefully planned and implemented. The system that worked for one company cannot be expected to work for another company. Before using digital marketing, it’s important to carefully analyse needs first, to know what specific methods can be considered applicable and useful. You can’t just use generic marketing programs or setups. You can’t just copy what another company has been using just because that other company has been getting good results.

  1. Digital marketing does not always guarantee success

While many businesses make use of digital marketing, this does not mean that it’s foolproof. That’s why it’s important to regularly monitor results if you are using digital marketing strategies. You need to be dynamic in what you do. You have to tweak your methods in relation to the results you are getting. You have to track your progress and evaluate if you are getting anywhere with the digital marketing campaign you are undertaking. One advantage of digital marketing is that it is flexible or easy to adjust. With regular monitoring, you can implement changes to make sure that the whole campaign does not result in a complete failure.

  1. Use combinations of different digital marketing methods for best results

As mentioned, there are many forms of digital marketing and to make sure you get the best outcomes possible, it is advisable to make use of a combination of several of these. Sometimes using only the free or least expensive methods does not get you anywhere. If simple social media promotions and basic SEO are not getting the job done, you may need to spend on targeted banner or text ads. You may have to invest in apps associated with your brand or product.

Digital marketing is an important way to promote a business. With the right planning, monitoring, and tweaking, you can make it work as desired. You just have to direct effort, time, and research to make sure that you are getting the best results out of it.…

Professional Networking On (& Off) the Web

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Professional Networking On (& Off) the Web

Professional Networking On (& Off) the Web

Time and Tracking Another common question from web networkers is “How do I know where I or my business are showing up on the web, and when something good or bad is being said about us?” The no-cost answer is to install the simple feature of Google Alerts. For more comprehensive reports there are paid services like Andy Beal’s reputation monitor called Trackur.

If you’re reading this and calculating the amount of time it might take to manage a number of on-line networking profiles, blogs and groups, consider the power and value of three little letters that you may have overlooked on many web pages– RSS– which stands for Real Simple Syndication. RSS has origins in the concept of big news agencies “syndicating” their information so others could pull it and use it. RSS gives all users the power of producing news or changing information that others can pull in, just like they would a national on-line newspaper. When you see RSS on the screen, it means that with something called a blog reader or a news aggregator you get to select the information that you want to keep up with, such as national news or news from your local social media site, and business networking sites like Linkedin, all in one location. With this method you are able at a quick glance to keep up with current news, new blog postings, or new connections your business allies are making on Linkedin at a quick glance. Then, if you want more details, you can “pull” more information as needed from your blog reader. Instead of being buried in email updates from sites, mixed in with news letters that you no longer follow, you can choose what you track and the degree you wish to follow it by only getting what’s new or changed.

You may think, how can I afford the time to use Social Media? If you realize that for many businesses this is where your current and future customers are, you can not afford to not spend time with it. Pick something and start small. You may choose to begin with Linkedin, on of the Inside Area Code sites (like inSide919.com),  Facebook, or Twitter.  Set aside a little time each day or week to “relate on-line”.

The new social media gives businesses the opportunity to be closer to their customers than ever before. Business networking brings us the ability to build alliances both locally and globally. The key is to not forget the value of the in-person connections which complement and enhance on-line relationships. Quality relationships still take time to develop—on and off the web.…

“Should My Business Be on Facebook?”

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“Should My Business Be on Facebook?”

“Should My Business Be on Facebook?”

Maybe and maybe not. Let’s ask some different questions. Feel free to use this same logic for LinkedIn, Twitter, FourSquare, or pretty much anything else.

I’ve noticed that the “herd” mentality starts to come into play more with social media than with other things. The reason seems simple. Most people don’t really understand it, but everybody seems to be doing it. Plus, it’s free. The innate human tendency: when in doubt, follow the crowd.

Not every business is on the internet. In fact, there is still a huge segment of the population that doesn’t particularly like computers and prefers to use them as little as possible. I hear generalized statements like “everybody’s going to the internet these days – that’s where you have to be!” I think to myself, “not necessarily.” Not everyone thinks the same way.

If you’re considering putting up a Facebook page for your business, you’d do best to keep this in mind. While you don’t have to pay for a Facebook page (at least not yet), time is money. Here are some questions to ask yourself:

  1. Why (specifically) do you think your business would benefit from being on Facebook?
  2. What specific measurable goal do you believe that you can achieve on Facebook that you can’t achieve anywhere else?
  3. 90 days now, how will you determine whether your idea proved to be correct or not?
  4. How much time per week are you willing to commit to spend learning how to use Facebook for your business?
  5. Do you know of any businesses like yours that are currently making more money because they use Facebook?

You might think that just because it doesn’t cost any money, you have nothing to lose. The risk, when it comes to free things like Facebook, is spreading your time too thin. When you see a way for Facebook to produce measurable results (preferably direct revenue), you’re ready to pull the trigger.

If you’re not clear about how Facebook will make you money, but you still want to start playing around with it anyhow, that’s fine. Just do it on your personal time and don’t think of it as a business activity.…