5 Deadly Sins of Online Marketing

5 Deadly Sins of Online Marketing

5 Deadly Sins of Online Marketing

Marketing a business online is probably one of the best ways to popularize your business and make it grow. If however, you think that online marketing is a total win-win situation, its time you take a reality check. Online marketing can go grievously wrong at certain times. Some of the most commonly prevailing sins of online marketing have been discussed below with their required repercussions:

Sin 1: Working without an on-site content strategy

In the online world, everything revolves around popularizing certain websites and leading audiences to those particular sites. Content of these websites can make or break your work strategy. If you have no content strategy in all, your rankings can be negatively impacted. If you’re not clear about yoru content strategy, you can also end up deviating the traffic away from your site.

Sin 2: Impatience

It requires patience and perseverance to attain results in case of online marketing. Impatience can lead to disastrous consequences, as you get no returns on your investment. Most strategies require a lot of time to impact your rankings and drive traffic. Give sufficient time to each strategy, and give it up only when you’ve observed the progress for a considerable period of time.

Sin 3: No mobile access

In today’s world, every technological development goes on to influence another development or strategy. In today’s heavily mobile-dependent world, depriving an audience of accessing the website through a smart phone is one of the biggest sins.

Sin 4: Confusion

No one likes to follow people who don’t know about their own destination. If you’re confused about your strategies, you’re committing an erroneous mistake. You need to be very clear about the work distribution, and devise a proper plan for the same. You must also be very clear about what you convey to your audiences. Having a confused attitude can especially hit you in case of business moves. If you don’t be clear about te location of your new office, and the time when you’ll be unavailable, you can lose out many clients and opportunities.

Sin 5: Black hat SEO

You may be really wrong in thinking that following some ‘Black Hat SEO techniques can do you any good. Even if you manage to get better rankings, you may lose out on traffic later on. You have a tendency of being caught out, and people can easily differentiate between what is genuine and what is not. There is also a risk of having your website suspended, and you also lose out the trust of your audiences.

Make it a point to devote time to online marketing, and prepare a proper plan for optimizing your site. It is better to study the impact and consequences of all your strategies carefully, before plunging to take up any decision.…

Advertising Gifts – A Traditional Marketing Method with a Modern Twist

Advertising Gifts – A Traditional Marketing Method with a Modern Twist

Advertising Gifts – A Traditional Marketing Method with a Modern Twist

Let’s get one thing straight. Handing out advertising gifts to clients and potential customers is not outdated. It’s a traditional marketing method that’s leapt into the twenty-first century. And it’s simple yet effective charms are still enticing businesses looking to gain a competitive edge.

But what different types of product are now available? And how can they help market a company and foster brand awareness?

Well, all businesses are looking for items that guarantee usability while at the same time offering a marketing platform.

In other words, there’s no point handing out gifts that are of little use and will just get thrown away. With budgets tighter than ever it’s vital to ensure an investment in promotional goods pays off.

Gifts need to also provide a way that enables businesses promote their services.

This can work in any one of two ways:

  1. The Memorable Souvenir. OK, so you’re handing out tokens of appreciation at a trade event, conference or exhibition. They’re not branded and they bear little relation to what your company actually does. But that doesn’t have to matter. So long as the item is memorable the recipient will still have a physical and visual reminder of where it came from. And what your company is busy doing. After all, even a room full of CNC turners could do with a beach towel. And they’ll think of your business while splashing in the sea.
  2. A visibly branded item. Let’s go nuclear, as it were. Hit them with all you’ve got. Make sure your company logo and message is emblazoned prominently across your gift. Soon your business will be permanently etched in the minds of consumers. But you can still be ostentatious while remaining tasteful. And modern gifts are all about functionality as well as promotion.

Modern Solutions for Today’s Needs

That last point leads neatly on to a further examination of modern advertising gifts. What’s out there? And is it fit for purpose?

The latter obviously depends on what the need is. Touch-screen gloves enable iPod and iPhone owners to use their devices and keep their hands warm. No more having to constantly take gloves off just to send a text or make a call.

This example would certainly sit well in the ‘memorable souvenir’ category. The gloves might not have a logo or symbol on them. But they’ll be appreciated and get plenty of use. However, what about a solution that combines this kind of permanence with powerful branding opportunities? For example, creative manufacturers have devised earphone winder cards. As the name suggests they’re used for winding round earphones into special cut outs. Therefore, there are no more tangles, as one prominent shampoo marketing campaign once stated about its products. Furthermore, a printed surface area allows space for a motif, logo or message to be included. Not only are these cards useful they also display marketing savvy.

Advertising gifts need to make a statement. Whether they’re branded or not the items a business offers its clients should serve a purpose and be memorable. After all, they might only be small tokens of appreciation. But they’re showcasing a company and reflect its values.

Thankfully, innovators of the contemporary variety have stumbled upon a winning formula. This combines the functionality of useable products with visible branding opportunities. It’s a modern twist that’s boosting the fortunes of a traditional marketing method.…

Important Things to Know about Digital Marketing

Important Things to Know about Digital Marketing

Important Things to Know about Digital Marketing

What is digital marketing? If you are planning to use it for your business, what are the basics you need to be aware of? You might be wondering what a local digital marketing in Cornwall company could do for your business. Here’s a concise summary of what you need to know about digital marketing.

  1. Digital marketing involves many things

There are many aspects to digital marketing, and you may know some of them as separate disciplines. Digital marketing is a catchall phrase that includes search engine optimisation, website design, paid search engine marketing, banner and text ads, affiliate marketing, mobile marketing, email marketing, content marketing, social media management, as well as SMS and in-app marketing. A company that claims to be an expert in digital marketing must be good at these marketing modes or methods.

  1. There is no one-size-fits-all solution

Digital marketing campaigns should be carefully planned and implemented. The system that worked for one company cannot be expected to work for another company. Before using digital marketing, it’s important to carefully analyse needs first, to know what specific methods can be considered applicable and useful. You can’t just use generic marketing programs or setups. You can’t just copy what another company has been using just because that other company has been getting good results.

  1. Digital marketing does not always guarantee success

While many businesses make use of digital marketing, this does not mean that it’s foolproof. That’s why it’s important to regularly monitor results if you are using digital marketing strategies. You need to be dynamic in what you do. You have to tweak your methods in relation to the results you are getting. You have to track your progress and evaluate if you are getting anywhere with the digital marketing campaign you are undertaking. One advantage of digital marketing is that it is flexible or easy to adjust. With regular monitoring, you can implement changes to make sure that the whole campaign does not result in a complete failure.

  1. Use combinations of different digital marketing methods for best results

As mentioned, there are many forms of digital marketing and to make sure you get the best outcomes possible, it is advisable to make use of a combination of several of these. Sometimes using only the free or least expensive methods does not get you anywhere. If simple social media promotions and basic SEO are not getting the job done, you may need to spend on targeted banner or text ads. You may have to invest in apps associated with your brand or product.

Digital marketing is an important way to promote a business. With the right planning, monitoring, and tweaking, you can make it work as desired. You just have to direct effort, time, and research to make sure that you are getting the best results out of it.…

Professional Networking On (& Off) the Web

Professional Networking On (& Off) the Web

Professional Networking On (& Off) the Web

Time and Tracking Another common question from web networkers is “How do I know where I or my business are showing up on the web, and when something good or bad is being said about us?” The no-cost answer is to install the simple feature of Google Alerts. For more comprehensive reports there are paid services like Andy Beal’s reputation monitor called Trackur.

If you’re reading this and calculating the amount of time it might take to manage a number of on-line networking profiles, blogs and groups, consider the power and value of three little letters that you may have overlooked on many web pages– RSS– which stands for Real Simple Syndication. RSS has origins in the concept of big news agencies “syndicating” their information so others could pull it and use it. RSS gives all users the power of producing news or changing information that others can pull in, just like they would a national on-line newspaper. When you see RSS on the screen, it means that with something called a blog reader or a news aggregator you get to select the information that you want to keep up with, such as national news or news from your local social media site, and business networking sites like Linkedin, all in one location. With this method you are able at a quick glance to keep up with current news, new blog postings, or new connections your business allies are making on Linkedin at a quick glance. Then, if you want more details, you can “pull” more information as needed from your blog reader. Instead of being buried in email updates from sites, mixed in with news letters that you no longer follow, you can choose what you track and the degree you wish to follow it by only getting what’s new or changed.

You may think, how can I afford the time to use Social Media? If you realize that for many businesses this is where your current and future customers are, you can not afford to not spend time with it. Pick something and start small. You may choose to begin with Linkedin, on of the Inside Area Code sites (like inSide919.com),  Facebook, or Twitter.  Set aside a little time each day or week to “relate on-line”.

The new social media gives businesses the opportunity to be closer to their customers than ever before. Business networking brings us the ability to build alliances both locally and globally. The key is to not forget the value of the in-person connections which complement and enhance on-line relationships. Quality relationships still take time to develop—on and off the web.…

“Should My Business Be on Facebook?”

“Should My Business Be on Facebook?”

“Should My Business Be on Facebook?”

Maybe and maybe not. Let’s ask some different questions. Feel free to use this same logic for LinkedIn, Twitter, FourSquare, or pretty much anything else.

I’ve noticed that the “herd” mentality starts to come into play more with social media than with other things. The reason seems simple. Most people don’t really understand it, but everybody seems to be doing it. Plus, it’s free. The innate human tendency: when in doubt, follow the crowd.

Not every business is on the internet. In fact, there is still a huge segment of the population that doesn’t particularly like computers and prefers to use them as little as possible. I hear generalized statements like “everybody’s going to the internet these days – that’s where you have to be!” I think to myself, “not necessarily.” Not everyone thinks the same way.

If you’re considering putting up a Facebook page for your business, you’d do best to keep this in mind. While you don’t have to pay for a Facebook page (at least not yet), time is money. Here are some questions to ask yourself:

  1. Why (specifically) do you think your business would benefit from being on Facebook?
  2. What specific measurable goal do you believe that you can achieve on Facebook that you can’t achieve anywhere else?
  3. 90 days now, how will you determine whether your idea proved to be correct or not?
  4. How much time per week are you willing to commit to spend learning how to use Facebook for your business?
  5. Do you know of any businesses like yours that are currently making more money because they use Facebook?

You might think that just because it doesn’t cost any money, you have nothing to lose. The risk, when it comes to free things like Facebook, is spreading your time too thin. When you see a way for Facebook to produce measurable results (preferably direct revenue), you’re ready to pull the trigger.

If you’re not clear about how Facebook will make you money, but you still want to start playing around with it anyhow, that’s fine. Just do it on your personal time and don’t think of it as a business activity.…