Advertising Gifts – A Traditional Marketing Method with a Modern Twist

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Advertising Gifts – A Traditional Marketing Method with a Modern Twist

Advertising Gifts – A Traditional Marketing Method with a Modern Twist

Let’s get one thing straight. Handing out advertising gifts to clients and potential customers is not outdated. It’s a traditional marketing method that’s leapt into the twenty-first century. And it’s simple yet effective charms are still enticing businesses looking to gain a competitive edge.

But what different types of product are now available? And how can they help market a company and foster brand awareness?

Well, all businesses are looking for items that guarantee usability while at the same time offering a marketing platform.

In other words, there’s no point handing out gifts that are of little use and will just get thrown away. With budgets tighter than ever it’s vital to ensure an investment in promotional goods pays off.

Gifts need to also provide a way that enables businesses promote their services.

This can work in any one of two ways:

  1. The Memorable Souvenir. OK, so you’re handing out tokens of appreciation at a trade event, conference or exhibition. They’re not branded and they bear little relation to what your company actually does. But that doesn’t have to matter. So long as the item is memorable the recipient will still have a physical and visual reminder of where it came from. And what your company is busy doing. After all, even a room full of CNC turners could do with a beach towel. And they’ll think of your business while splashing in the sea.
  2. A visibly branded item. Let’s go nuclear, as it were. Hit them with all you’ve got. Make sure your company logo and message is emblazoned prominently across your gift. Soon your business will be permanently etched in the minds of consumers. But you can still be ostentatious while remaining tasteful. And modern gifts are all about functionality as well as promotion.

Modern Solutions for Today’s Needs

That last point leads neatly on to a further examination of modern advertising gifts. What’s out there? And is it fit for purpose?

The latter obviously depends on what the need is. Touch-screen gloves enable iPod and iPhone owners to use their devices and keep their hands warm. No more having to constantly take gloves off just to send a text or make a call.

This example would certainly sit well in the ‘memorable souvenir’ category. The gloves might not have a logo or symbol on them. But they’ll be appreciated and get plenty of use. However, what about a solution that combines this kind of permanence with powerful branding opportunities? For example, creative manufacturers have devised earphone winder cards. As the name suggests they’re used for winding round earphones into special cut outs. Therefore, there are no more tangles, as one prominent shampoo marketing campaign once stated about its products. Furthermore, a printed surface area allows space for a motif, logo or message to be included. Not only are these cards useful they also display marketing savvy.

Advertising gifts need to make a statement. Whether they’re branded or not the items a business offers its clients should serve a purpose and be memorable. After all, they might only be small tokens of appreciation. But they’re showcasing a company and reflect its values.

Thankfully, innovators of the contemporary variety have stumbled upon a winning formula. This combines the functionality of useable products with visible branding opportunities. It’s a modern twist that’s boosting the fortunes of a traditional marketing method.…

Small Entrepreneurs in Orange county web design

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Small Entrepreneurs in Orange county web design

Small Entrepreneurs in Orange county web design

Numerous younger business owners manufactured the pc as well as net their full capacity good friend, but they want to get to another level aside from enjoying PC games everyday. If you’d like to bring any share to the Orange county web design, however you should also earn their living coming from something you such as, this is actually the option to stick to. Many individuals looking being specialists in this subject don’t hold the merest strategy where to begin. Let’s take a look at the main Orange county website design methods that you should stick to

Initial, when you’re pondering website design orange county, you need internet sites. Creating an internet site is done by using certain directions:

– graphic Orange county web design
– animations
– web computer programming
– online promoting

Web host regarding Orange county website design

This can be a connected vicinity with the website design orange county. You will need to look at a internet site that brings you full satisfaction and cash. Revenue will definitely can come in case you are great while in the Orange county web design areas. Marketing and advertising to select your favorite Orange county website design niche market, because each website necessitates many years of review.

Graphic website design orange county

The direct applications utilized for web development are usually Illustrator, Illustrator, Corel or Indesign. Additionally, there are some other plans based upon Expensive Animations just like Silverlight, 3d images Greatest extent, and Adobe Display.

Selection Orange county web design
Regarding net development, you’ll need PHP, MySQL, or perhaps JavaScript.

To get Orange county website design in promoting, there won’t be any consecrated techniques, as you will still only need research, and also generally a specialist which could give you straight answers and also coach you how to prevent a useless advertising and also Search engine marketing approaches.

Hosting website design orange county can be made upon Linux systems or Microsoft windows. Each one of people programs features application and contrasting technological know-how to assist you. You can also test the state-of-the-art applications off their Operating systems, but Linux system, Windows 7 as well as perhaps UNIX work best.

In the event that all those terms look like language for yourself, don’t worry. Information and facts are accessible for all those phrases, therefore you might research all of them from free assets. Test out the actual platforms, look for a alternative to suit your needs and initiate making whatever you including at the moment. Don’t keep worrying about the funds. Once you learn your work and you are interested in the idea, the money will come also.…

Internet Marketing – Should it be any different?

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Internet Marketing - Should it be any different?

Internet Marketing - Should it be any different?

When the Yellow Pages (Phone Book) charges a business hundreds if not thousands per month to run a 12 month ad that the business is locked in to, do they guarantee in writing a certain ROI? I don’t think so.

What about Direct Mail through something like Money Mailer that usually costs about $500 for 10,000 addresses. Again, I don’t think so.

What about a newspaper ad that may cost $500, $1,000, $2,000 or more for 1 ad depending on the city and the size of the ad. Again, I say… I don’t think so.

So what’s up with people concerning Internet Marketing? Is there a guarantee that the phone will ring from it? No, it’s marketing. It’s advertising. There are lots and lots of variables…consistency…budget…the client…etc.

Marketing and advertising should give a higher ROI than the investment, but that is not always the case. In our Internet Marketing Business, the clients who get the biggest ROI are the ones that let us do what we were hired to do and trust our expertise in the field. These clients are usually very happy. The clients who are not happy are the controlling ones that often expect next day results. O.K., realistically not next day just the day after.

Two simple case studies…Both in the same field but one targets men and the other targets women. That’s why we worked with both at the same time.

Client 1: Knows exactly what the business is about
Client 2: Doesn’t have a clear business focus

Client 1: Approves our work fast
Client 2: Continuously revises copy

Client 1: Has a phone number that rings to a live person during business hours
Client 2: Phone number is a cell phone that doesn’t get reception at their office

I could go on and on. Needless to say,client # 2 decided that since their phone wasn’t ringing from the internet that they’d no longer use our services. We think it’s best if they find another marketing company.

Share your thoughts below……

Important Things to Know about Digital Marketing

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Important Things to Know about Digital Marketing

Important Things to Know about Digital Marketing

What is digital marketing? If you are planning to use it for your business, what are the basics you need to be aware of? You might be wondering what a local digital marketing in Cornwall company could do for your business. Here’s a concise summary of what you need to know about digital marketing.

  1. Digital marketing involves many things

There are many aspects to digital marketing, and you may know some of them as separate disciplines. Digital marketing is a catchall phrase that includes search engine optimisation, website design, paid search engine marketing, banner and text ads, affiliate marketing, mobile marketing, email marketing, content marketing, social media management, as well as SMS and in-app marketing. A company that claims to be an expert in digital marketing must be good at these marketing modes or methods.

  1. There is no one-size-fits-all solution

Digital marketing campaigns should be carefully planned and implemented. The system that worked for one company cannot be expected to work for another company. Before using digital marketing, it’s important to carefully analyse needs first, to know what specific methods can be considered applicable and useful. You can’t just use generic marketing programs or setups. You can’t just copy what another company has been using just because that other company has been getting good results.

  1. Digital marketing does not always guarantee success

While many businesses make use of digital marketing, this does not mean that it’s foolproof. That’s why it’s important to regularly monitor results if you are using digital marketing strategies. You need to be dynamic in what you do. You have to tweak your methods in relation to the results you are getting. You have to track your progress and evaluate if you are getting anywhere with the digital marketing campaign you are undertaking. One advantage of digital marketing is that it is flexible or easy to adjust. With regular monitoring, you can implement changes to make sure that the whole campaign does not result in a complete failure.

  1. Use combinations of different digital marketing methods for best results

As mentioned, there are many forms of digital marketing and to make sure you get the best outcomes possible, it is advisable to make use of a combination of several of these. Sometimes using only the free or least expensive methods does not get you anywhere. If simple social media promotions and basic SEO are not getting the job done, you may need to spend on targeted banner or text ads. You may have to invest in apps associated with your brand or product.

Digital marketing is an important way to promote a business. With the right planning, monitoring, and tweaking, you can make it work as desired. You just have to direct effort, time, and research to make sure that you are getting the best results out of it.…

Professional Networking On (& Off) the Web

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Professional Networking On (& Off) the Web

Professional Networking On (& Off) the Web

Time and Tracking Another common question from web networkers is “How do I know where I or my business are showing up on the web, and when something good or bad is being said about us?” The no-cost answer is to install the simple feature of Google Alerts. For more comprehensive reports there are paid services like Andy Beal’s reputation monitor called Trackur.

If you’re reading this and calculating the amount of time it might take to manage a number of on-line networking profiles, blogs and groups, consider the power and value of three little letters that you may have overlooked on many web pages– RSS– which stands for Real Simple Syndication. RSS has origins in the concept of big news agencies “syndicating” their information so others could pull it and use it. RSS gives all users the power of producing news or changing information that others can pull in, just like they would a national on-line newspaper. When you see RSS on the screen, it means that with something called a blog reader or a news aggregator you get to select the information that you want to keep up with, such as national news or news from your local social media site, and business networking sites like Linkedin, all in one location. With this method you are able at a quick glance to keep up with current news, new blog postings, or new connections your business allies are making on Linkedin at a quick glance. Then, if you want more details, you can “pull” more information as needed from your blog reader. Instead of being buried in email updates from sites, mixed in with news letters that you no longer follow, you can choose what you track and the degree you wish to follow it by only getting what’s new or changed.

You may think, how can I afford the time to use Social Media? If you realize that for many businesses this is where your current and future customers are, you can not afford to not spend time with it. Pick something and start small. You may choose to begin with Linkedin, on of the Inside Area Code sites (like inSide919.com),  Facebook, or Twitter.  Set aside a little time each day or week to “relate on-line”.

The new social media gives businesses the opportunity to be closer to their customers than ever before. Business networking brings us the ability to build alliances both locally and globally. The key is to not forget the value of the in-person connections which complement and enhance on-line relationships. Quality relationships still take time to develop—on and off the web.…

“Should My Business Be on Facebook?”

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“Should My Business Be on Facebook?”

“Should My Business Be on Facebook?”

Maybe and maybe not. Let’s ask some different questions. Feel free to use this same logic for LinkedIn, Twitter, FourSquare, or pretty much anything else.

I’ve noticed that the “herd” mentality starts to come into play more with social media than with other things. The reason seems simple. Most people don’t really understand it, but everybody seems to be doing it. Plus, it’s free. The innate human tendency: when in doubt, follow the crowd.

Not every business is on the internet. In fact, there is still a huge segment of the population that doesn’t particularly like computers and prefers to use them as little as possible. I hear generalized statements like “everybody’s going to the internet these days – that’s where you have to be!” I think to myself, “not necessarily.” Not everyone thinks the same way.

If you’re considering putting up a Facebook page for your business, you’d do best to keep this in mind. While you don’t have to pay for a Facebook page (at least not yet), time is money. Here are some questions to ask yourself:

  1. Why (specifically) do you think your business would benefit from being on Facebook?
  2. What specific measurable goal do you believe that you can achieve on Facebook that you can’t achieve anywhere else?
  3. 90 days now, how will you determine whether your idea proved to be correct or not?
  4. How much time per week are you willing to commit to spend learning how to use Facebook for your business?
  5. Do you know of any businesses like yours that are currently making more money because they use Facebook?

You might think that just because it doesn’t cost any money, you have nothing to lose. The risk, when it comes to free things like Facebook, is spreading your time too thin. When you see a way for Facebook to produce measurable results (preferably direct revenue), you’re ready to pull the trigger.

If you’re not clear about how Facebook will make you money, but you still want to start playing around with it anyhow, that’s fine. Just do it on your personal time and don’t think of it as a business activity.…

Have We Become Too Internet Dependent?

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Have We Become Too Internet Dependent?

Have We Become Too Internet Dependent?

Yesterday, my boyfriend and I were having a friendly banter over some obscure celebrity fact in which he proclaimed, “Don’t make me take this to the Internet!” And truth be told, it made me realize how incredibly dependent we have become on the Internet, almost treating everything we read on it as fact. Scary.

Since its inception, the Internet has quickly developed into this vast resource upon which we send and receive endless amounts of information. Now, my profession is centered almost entirely around using the Internet, but just for kicks- I decided that it would be fun to see how often I use the Internet on any given day for things that are non-work related. Below is a sampling of a typical day:

A Day in the Life of an Internet Junkie

  • Wake up and check weather online
  • check email (s)
  • check Facebook
  • check Twitter & TweetDeck
  • begin work- but first check and respond to any emails
  • During breaks, check email again
  • correspond w/ various friends and/or co-workers via AIM or Yahoo Instant Messenger
  • periodically check news
  • check blog feeds for anything new
  • log into Facebook & play Tetris for a bit
  • check weather for tomorrow
  • maybe watch the latest episode of the Simpsons or Family Guy online
  • look up recipes for dinner
  • maybe watch a movie on YouTube

Ridiculous isn’t it? These are just some of the inane things that I do online, but I’m am sure that I am not the only one out there. Half the time, when my boyfriend walks in the door, he’ll head straight for the computer. An avid classical guitarist, I’ll look over and notice him surfing the net in search of sheet music or watching YouTube videos of famous classical guitarists. Other times, he’s looking at Wikipedia, checking his email accounts or watching the Simpsons.

How the Internet Plays a Role in Business Today

Enough about our personal obsessions with the Internet; now the question becomes: “Are businesses too dependent?” When asked this question, I don’t think that it’s a matter of businesses becoming too dependent on the Internet. Rather, I think that the methods for marketing have changed to where the Internet is simply more appealing to a wider consumer base. If you take a look at people like my boyfriend and I, statistics show that the majority of households have at least one computer and that increasing numbers of people spend their free time surfing online. So, what better way to reach consumers than where they spend the most time?

What do you think about the Internet? How does it affect your personal life? Do you think that businesses will continue to benefit from Internet growth?…

The Things We Hate: 10 Web Design No-Nos

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The Things We Hate: 10 Web Design No-Nos

The Things We Hate: 10 Web Design No-Nos

Last week, we talked about five of the things that we do (or don’t do) to our web pages, which annoy those who are trying to look at them.  And now to continue on with our list from last week, here are the last five things we need to be aware of when considering web browsability and design:

Ten Web Design No-Nos (Last 5)

  1. Opening New Windows– Cross-linking is great because the thought behind it is that it keeps the user on your web site.  However, if when people click on a hyperlink, it opens up a new window, things can get hairy fast.  I don’t proclaim to be a web designer by any stretch of the imagination, but if you’re using a laptop or a computer with a smaller monitor/screen, having too many windows open can add up pretty quickly.  In most cases, when someone clicks on a hyperlink, it should refresh the page so that the new content appears on the same page that they’re looking at- not in a separate window.  Get it?  Nowadays, most Internet users are savvy enough to know that if they DO want to have something open up in a different window, all they have to do is right click on the hyperlink and choose the option to do so.
  2. PDFs–  If there’s anything Internet users hate coming across, it’s a PDF file.  If you’ve ever seen those commercials for the Visa checkcard then you know what I’m about to say.  Coming across a PDF file while your out and about on the Internet is akin to what happens in the Visa commercial; it interrupts your flow of web browsing! Often, if you are brave enough to open up a PDF, it will take a little time to load and then once it comes up, it is often not formatted properly which means that you will have to resize it so that you can actually read the text. Whenever you have the chance or option, convert PDFs so that they are readable on the web.  It’ll keep your readers happy!
  3. Scannability– Most people reading things on the Internet don’t actually read everything; they scan it.  Keeping this in mind, it is important to remember when you are writing web content (i.e. blogs or actual content pages), make sure that you include bold text along with italicized or underlined (whatever is appropriate).  Remember the rules that you learned when you were in elementary school about how sentences and paragraphs are formed?  Now would be a good time to use these rules.  Know how, where and when to recognize that a sentence is getting too long or when a group of sentences need to be broken up into two paragraphs.  All of these things contribute to the usability and readability of your web page and will make it easier on the reader.
  4. About Me– I certainly can’t speak for everyone out there, but one of the first things that I look for whenever I visit a new site or blog is an “About Me” tab or link.  If your web page doesn’t have one yet, I highly advocate creating one.  The “About Me” section should include a little more in-depth information about you and your site and what it’s all about.  Some people choose to disclose more personal information here although it is certainly not necessary.  Sometimes, I will click off of a web site if it doesn’t have an “About Me” section because it raises suspicion as to ownership and what the intentions of the site/person/persons really are.
  5. Linking–  When it comes to website design and usability, the attention truly is in the details.  This brings me to hyperlinking.  When linking to other pages, ALWAYS make sure that the link works and that it is linking to the page you intended.  Additionally, it is sometimes helpful (although certainly not necessary) to have the links change color once the person has clicked on them.  This sort of acts as a reminder to the user that they have already looked at a particular link (just in case they forgot).

If it ain’t broke, don’t try to fix it

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If it ain’t broke, don’t try to fix it

If it ain’t broke, don’t try to fix it

Quite a few times lately I’ve seen postings on various search engine forums, and I’ve gotten questions from prospective clients, wondering if they should change their page file names, or worse, their domain name, to be more “keyword-rich.” For some reason, the myth of the “keyword-rich URL” refuses to die.

If your site is already indexed in the search engines — and even more if it ranks well for any phrases you’d like to rank well for — you’re simply shooting yourself in the foot to change your URLs, especially if you’re doing it because you think there’s some kind of magical benefit to having keywords in the URL.

Any time you change your file names, you’re looking at a minimum of a month or two (possibly longer) of reduced rankings, perhaps even dropping out of the index entirely for a time, while the search engines spider your new pages and figure out the impact of the changes. And that’s even if you redirect all the old URLs to the new.

If you make the huge mistake of changing your actual domain name, you are potentially looking at up to a year before your new domain ranks as well in Google as your established domain did — if the site ever recovers fully.

And for what?

If there is any benefit to a keyworded URL (and no one has been able to prove conclusively there is), it’s very, very slight at best. Many say the only potential benefit would occur if someone happened to link to you using your actual page URL as the anchor text of their link (which often does not happen). Is it worth it to see a 20%, 30% or greater drop in business for a few weeks — or potentially a near-total loss of search engine traffic for a period of months — to gain an immeasurably small — and quite likely nonexistent — boost in the search engines?

I would say no. That’s really throwing out the baby with the bathwater.

Don’t toss away all the work you’ve put in. Starting over is hard to do (and unnecessary in almost every case). Keep your URLs — just make the pages associated with them better.…

SEO

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SEO

SEO

Micrositez are a Leading UK SEO that are now bringing their services to the US shores. Micrositez UK have been the leading SEO Company dealing with huge names such as The National Health Service & Global Christian charity TearfundTM. Born in the UK we have tailored our services to the needs and requirement of any business, providing quality & ethical SEO that’s perfected in the USA.

Search Engine Optimization really does fall into two major categories, these being on-page & off-page. On-page SEO is a mixture of our specialist knowledge that setups your website to target profitable keywords on the internet. Changes are made to the content of the website along with the meta descriptions, title tags and also other back end and Google friendly information like sitemaps and Robots texts.

As a leading SEO Company we understand that on-page SEO accounts for around 20% of any SEO project and the remainder of the project boils down to making more noise internet marketing wise then your competition. The more nose internet marketing wise that you make the further your rankings appear on the search engines.

We specialise in link building. Links are made in a number of different fashions, however always being built by hand and always using ethical techniques. We make your internet marketing look as if your customers are talking about your products and services.

Once we have completed your SEO project we upload your reports to our bespoke on-line ranking suite that allows you to see where your website is ranking, how far away you website is from the hotspots and also what work we have complete from your package.

We really do go the extra mile for our customers and this is the reason we are the UK’s number 1 link building company, voted by TOPSEO’s the internets only search vender.

Search Engine Optimization and Web Design from Micrositez… born in the UK perfected in the USA.…