“Get Money from Google” – Get a hard copy for FREE Shipped to You – Read More Below:

0 Comments
“Get Money from Google” - Get a hard copy for FREE Shipped to You - Read More Below:

“Get Money from Google” - Get a hard copy for FREE Shipped to You - Read More Below:

I have a sealed brand new hard copy* of “Get Money from Google” waiting for one lucky reader.  Here’s the catch..

We are in the pre-launch phase of a new website www.seoforanaveragejoe.com.  You’ll either need to link to it from your website on a page that is cached in Google or better yet… write about it in your own blog with a link to the site.

One lucky reader will be chosen at random on March 1st (extended if less than 20 entries), all you have to do is email me David [at] Unlimitedwebsolutions [dot] com with either your site link or blog post to get your name entered also put “SEO JOE” in the subject.  That’s it!  Pretty Easy!  You’ll love “Get Money from Google.”…

Google Takes Social Media Seriously

0 Comments
Google Takes Social Media Seriously

Google Takes Social Media Seriously

Social media and social networking just gained A LOT more importance. The next time you hop on Google and do a search, pay closer attention to the search results. When you do, you may notice that weaved into the search results are social media results from friends, family and other people you may be connected to out there in the blogosphere.

For instance, if you type in a search for “canoes” or any search term you choose, you may notice that someone has tweeted about it, written a blog or posted a video related to it. So, what does this mean for you? You may want to spend a little more time giving your YouTube, Facebook, Twitter, Flickr or other social media outlets a boost.

After all, you never know what may turn up in Google’s search results. Take a look at the video below for more information.…

QR Codes: Business Asset or Shiny Object?

0 Comments
QR Codes: Business Asset or Shiny Object?

QR Codes: Business Asset or Shiny Object?

You’ve probably seen plenty of QR codes by now, even if you didn’t know what you were looking at. “QR” stands for “quick response.” The basic idea: it’s a two-dimensional bar code that can easily be scanned by “smart” phones. They are an easy way to grab people’s attention. When a shopper scans a QR code, their phone displays a web page. The theory: QR codes create a means of instant interaction with ads and printed media for people who might have been too impatient to type a URL into their handheld device. (Sad but true: attention spans are dwindling to microsecond durations these days).

In theory, putting QR codes all over your direct mail pieces, fliers, store window, and other marketing materials will drive more people to your web site and help your e-mail marketing efforts.

The million-dollar question: does this really work for small businesses? And can QR codes be implemented profitably with the time and money available to a local mom-and-pop operation? While I can’t answer that question universally for every business, I can give you some simple questions that will give you pretty clear idea whether or not QR technology is worth considering for your business.

  1. Do you regular advertise with print media of any kind?
  2. Do you regularly track and monitor the stats on your web page?
  3. If yes to #1, have your web pages gotten enough traffic in the last 30 days to give you an accurate reading of the current conversion rates? (You should have an average of at least 5-10 unique visitors per day from a single traffic source).
  4. If yes to #2, are you getting an acceptable conversion rate from at least one traffic source?

If the above questions made no sense to you, you’re probably not ready for QR codes. But even so, stick with me. I’ll give you an example. Let’s say you run a coffee shop. Let’s say you got 5 visitors to your web site who all saw your sign out front, 6 visitors from your Facebook page, 3 visitors from Twitter, 8 visitors who clicked on the link in your monthly newsletter, etc. These are all different traffic sources. (If your web site doesn’t tell you where the visitors came from, you made need to have your web developer install a new statistical software tool).

Suffice to say, the first step is to stay on top of your stats. That’s not your web designer’s job, by the way. As the business owner, it’s yours. Don’t even think about implementing QR codes or any new technology until you are comfortable with stats.

Stats aside, QR codes do offer a lot of promise for marketing. The real payoff: it’s possible to measure real-time ad impressions from print media (something that has been impossible until now). However, that advantage is only as valuable as your ability to track your site’s real-time performance.…